Why Exhibit
Market Size and Growth
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21,1
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In billion dollars, the estimated size of the influencer marketing market in 2023 [Source: Influencer Marketing Hub].
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29%
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The year-over-year growth rate of the influencer marketing market between 2022 and 2023 [Source: Influencer Marketing Hub].
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x3
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The influencer marketing market has more than tripled in size since 2019 [Source: Statista].
Consumer Trust and Influence
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49%
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The proportion of consumers who depend on influencer recommendations when making purchasing decisions [Source: Digital Marketing Institute].
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69%
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The proportion of consumers who trust what influencers say and recommend [Source: Meltwater].
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78%
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The proportion of TikTok users who have purchased a product after seeing it showcased by an influencer on the platform [Source: The Social Shepherd].
"What interests successful influencers the most is the technical aspect, as we always seek to enhance our content"
Testimony from an influencer gathered during the 2024 ValueXchange study conducted by HEC Junior Conseil.
Perspectives of creators *
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93%
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express interest in collaboration opportunities with brands.
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80%
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wish to visit the exhibition area.
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98%
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desire to attend a workshop led by professionals from social media platforms.
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91%
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wish to attend a workshop led by professionals in audiovisual or software equipment.
The Influencer Marketing Landscape *
- An expanding and dynamic influencer market.
- Influencer marketing transcending various sectors and industries.
- Limitless collaborations in B2B, B2C, B2B2C.
- Key concerns for creators: professionalization, regulation, authenticity, credibility, and performance measurement.
*Insights from our study conducted in collaboration with HEC Junior Conseil.
THE REASONS TO EXHIBIT
Expand your revenue.
Prospect and generate leads.
Enhance your visibility and image.
Foster customer loyalty.
Showcase your new products.
Find potential partners.
Network with the media and journalists.
Conduct market intelligence and monitoring.
Whether you are a product/service provider, content platform, software company, or agency, position yourself at the first European influencer marketing event to connect with creators, brands, and agencies.
With more than 4500 expected participants for its inaugural edition, Followme ensures you the opportunity to communicate with a captive audience of professionals and target decision-makers.
Your marketing initiatives, integrated into the event's content, gain strength and legitimacy. The event media is the only one capable of offering you an audience seeking information, advice, and often, a concrete purchasing or development project.