09:30 - Creator Room
Opening keynote: The major challenges of influencer marketing: redefinition of market players, what challenges and trends for 2025
Bringing together market players, this opening panel aims to lay the foundations of influencer marketing today as an industry and profession. What vocabulary to use (influencer vs content creator)? Which actors does the sector consist of? What are the origins of this market (from blogger to tweeter until today)? to go together towards tomorrow. What are the challenges for perpetuating this sector in a healthy and professional manner?