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Hector Sohier
Co-founder
Initial Agency
Hector Sohier, 22 years old content creator with 2.5M subscribers, co-founder of 3 Social Media and influencer agencies in Paris and above all a big fan of challenges.
More information on our 3 structures:
- Initial which supports brands in all their social media and influence issues.
- Golden which supports content creators in their development on social networks.
- And Viraly which produces content and develops brands' social networks through simple and monthly payments
3 questions for Hector:
Why is it important to better know the workings of collaborations
Because understanding the workings of collaborations allows you to understand the interests of both parties and move forward with complete transparency. This is what allows both parties to be fully involved in the projects and thus to fully mobilize to achieve each other's results. This is essential to truly working hand in hand and setting up successful collaborations
What will surprise us in your words?
I've been in the influencer and social media industry for 6 years, since I was 15, first as a creator, then as an agency. I personally know many content creators from all walks of life. The environment is changing a lot and the ways of working and perceiving collaborations in this sector are specific to each person. I have the vision of the three parties (advertisers, agency, and influencers) visions which are different and which are not understood / known by all.
How do I see -will the subject change within a year?
The sector is evolving very quickly, its scale, its players, prices, issues. It's difficult to predict what the influence and world of social media will be like a year from now. What is certain is that it will be different. This is why it is important to understand the sector now and follow its development carefully.