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John Harding-Easson

Head of Influence EMEA

Ogilvy

John has a career spanning 12 years in agency and brand marketing roles at the forefront of influencer innovation. As Ogilvy’s Head of Influence EMEA, he provides thought leadership for clients in over 33 markets.

He currently manages an integrated Google Pixel team of over 20 culture-first influence creatives, strategists and social specialists. Achieving a spike in brand buzz and the highest recorded brand lift for Google Pixel in the UK. He is also Ogilvy’s global Nestle influence lead, working closely with brands like Sanpellegrino, Perrier and Nespresso. This month, launching a partnership between French Instagrammer Thomas Lelu and Nespresso.

John previously led Ogilvy’s social and influence offer in Australia and New Zealand. He introduced long-term social influence programs for iconic brands including KFC, American Express, Audible and Samsung.

As WPP’s APAC Influence Lead on OpenX, he assembled a multi-agency influence team across ten APAC markets responsible for devising strategic influencer campaigns and creative excellence, with notable campaigns like the launch of Sprite Lemon+, Coke Creations and Coke Meals. Including managing Asia’s first ever regional brand ambassador, Win Metawin, awarded by PRWeek and the Influencer Marketing Awards.

As Ogilvy’s influence lead on KFC, he led campaigns including the Cannes award-winning KFC Secret Menu, the IMA award-winning KFC #Buckethead TikTok Challenge (TikTok’s first-ever AR Branded Challenge). His expertise also extends to the health sector, where he’s steered influence-led campaigns for leading giants including Astra Zeneca, Johnson & Johnson and the Lung Foundation.

Before joining Ogilvy, John worked in the Qantas marketing team. In 2015, travel Instagrammers and online bloggers were just emerging in travel marketing. Recognising this nascent trend, he played a pivotal role in launching the airline’s first 12-month influencer program; QCollective. He also launched several social firsts including the Cannes Bronze-winning Qantas Out of Office, the industry’s first travel inspiration bot, and the world first TED Talk in the Sky; a series of inspirational talks by influential entrepreneurs.

About the company

Ogilvy has been awarded the Best Influencer Marketing Agency for six years running. As Ogilvy’s fastest growing team, we build on and contribute to the legacy of work that our agency has bene creating for 75 years.

Ogilvy Influence has over 380+ influence specialists across 124 offices. We are proud to be the world’s largest influencer agency and for our work for clients. We were the most awarded influencer team at Cannes in 2024, winning a Grand Prix and Gold Lion for our work on CeraVe’s “Michael CeraVe” campaign. Cannes has previously recognised our work for Dove Turn Your Back and the Mayor of London’s “Have a Word” campaign.