Director-General
Scott Guthrie is the director-general of the Influencer Marketing Trade Body - the UK's not-for-profit professional membership organisation for influencer marketing agencies and influencer marketing platforms. Additionally, Scott is the co-founder of the European Influencer Marketing Alliance - an organisation formed to promote responsible influencer marketing within Europe.
Scott also publishes Creator Briefing, the weekly newsletter dedicated to tracking the influencer marketing industry and hosts the Influencer Marketing Lab podcast.