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Nicolas Arias

Global Associate Director, Influencer Marketing

HelloFresh

Originally from Colombia where he studied Communication Sciences & Journalism, Nicolás Arias is the Global Associate Director of Influencer Marketing at HelloFresh. Joining HelloFresh’s global headquarters in Berlin in 2020, Nicolas supervises all influencer programs across HelloFresh’s global brands including HelloFresh, Factor, Green Chef, EveryPlate and YouFoodz across all international markets outside of North America. He also oversees the global strategy, innovation, testing, automation, and global client acquisition targets with digital creators and celebrities.

Prior to joining HelloFresh, back in Bogota, Nicolas worked at an economic newspaper covering Internet Economics & Start-ups. After moving to Berlin in 2016 to do a masters in Intercultural Conflict Management, Nicolas started working at an influencer marketing agency for clients like Omio, GetYourGuide, N26, and 8Fit. At HelloFresh, Nicolás oversees over 30 people people involved in influencers and is specially interested in automation and influencer innovations outside social media.