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Christine Matthesen

Influencer Strategy Director

Wavemaker

Christine is one of the leading influencer experts in Denmark with more than 7 years in the industry with experience from leading Advertising Agencies, Media Agencies, and Influencer Agencies – but also from the platform side, as she was responsible for Denmark as Operational Manager when launching TikTok in the Nordics. Naturally, her expertise lies within TikTok but also Public entities utilizing influencers such as Authorities, Ministries, and Public Agencies.

Last year, she was awarded M Talents 2023 honoring the biggest talents within marketing in Denmark as well as international award Cannes Lions (Bronze) and multiple local influencer awards for her work in the industry. She also conducted the nationwide analysis of influencer pricing to benchmark across platforms, sizes and content formats. Today, she is working at GroupM as Influencer Strategy Director and launching GOAT in Denmark and the Nordics. Her strategic approach of combining thorough data analysis with media optimization without ever losing the human touch unique to influencers has led her to work for some of Denmark’s and the Nordics’s biggest brands and organizations.