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Esme Rice

Worldwide Influencer Practice Lead

Mindshare

Named Top 30 Trailblazing women in influencer marketing 2023, Esme Rice has written for the Drum, Forbes, Adweek and Campaign and spoken on stage at various events including DMWF Global (Amsterdam), Social Day and Voxburner’s Youth Marketing Festival. Her passion for industry is inspired by the science of influence and considering how behavioural science and psychology can be applied to influencer-brand relationships to build meaningful and impactful collaborations.

With 7 years of influencer agency experience, Esme Rice is currently the WW Influencer Practice Lead for Mindshare. Her career launched as a content creator at Steven Bartlett’s Social Chain before leading the marketing for specialist influencer agencies, Goat & Tailify. Her recent work has focused on understanding and advancing influencer practice globally, to build long-term growth for clients and a sustainable industry for society.