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Mayra Alcantara

Director of Comms & Publicity

Warner Bros. Discovery

Mayra Alcántara is one of the youngest and most talented professionals globally recognized as an expert in communication, publicity, digital marketing and influencer marketing. Currently, she is responsible for directing all internal and external communication efforts, public relations, publicity and talent relations at Warner Bros. Discovery in Mexico and Central America.

She has developed strategies for over 25 industries in Latin America, the United States, and Europe. Her extensive knowledge in leading specialized teams in strategic planning and operations for national and international brands has distinguished her within the industry, positioning her as a specialist in the GenZ generation.

Mayra has been recognized twice in a row as one of the 100 brightest minds in Latin America in Digital Marketing, in 2022 and 2023. In addition, she has been awarded as one of the 58 outstanding women in marketing in Latin America.

As a pioneer in influencer marketing, her leadership has transcended borders, making her a global figure in digital marketing. She has played a fundamental role in laying the groundwork and defining best practices within the digital marketing industry. Mayra's contributions have reached international audiences, translated into more than five languages.

Mayra has received distinguished recognition, being the only Mexican woman on the jury of international influencer marketing forums such as the Global Influencer Marketing Awards 2023 (UK) and the Mena Awards 2023 (United Arab Emirates). She has also served as a judge in national awards, including the IAB Mixx 2023, focusing on strategic aspects.