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Niat Asfaw Graça

General Manager

Serviceplan

Niat, born and raised in Germany, is an internationally award-winning social media creative lead with an aptitude for high-impact digital creativity, visually driven storytelling, and brand reputation projects. Before making her mark in the creative agency world, she studied law. Among other agencies she worked at achtung! Hamburg and StoryMachine Berlin. After over 15 years of experience in communication, she currently holds a creative lead position as General Manager at Serviceplan Group (Bubble). Her work is continuously rewarded with a number of national and international short listings, recognitions and awards, mostly in the categories of Digital, Campaigning, Online Campaigning or Branded Entertainment. Amongst her recognitions are Cannes, ADC, Clio, NYAF and DCA. Niat’s unique and strictly digital perspective allows her to pursue her passion for purpose-driven and effective ideas that challenge the way we see the world.