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Sébastien Prevot

Influencer Marketing Specialist EMEA

Rosetta Stone

Sebastien Prevot is an influencer marketing specialist at Rosetta Stone, a leader in the field of online foreign language learning. He is responsible for the French and British market. He focuses on influencer campaign strategy and optimization, using his expertise to maximize the impact of collaborations with content creators.

3 questions to Sebastien:

What will surprise the Follow Me audience in your words?

What may really surprise the Follow Me audience is my desire to think outside the box and provide answers and advice that can quickly be put into practice. Too often, discussions like this stay on the surface, so I'd like to dive deep into the topics that really matter, especially when it comes to highlighting the pitfalls to avoid in collaborations between brands and content creators.

Why is the subject of brand/creator collaborations essential, today in 2024?

The subject of collaborations between brands and creators is truly unavoidable these days. These partnerships have taken a huge place on our social networks, and they have become crucial for many brands in order to succeed commercially. We can no longer ignore the effectiveness of influence marketing, which far exceeds that of traditional advertising channels. Some brands may still be hesitant to take the plunge, but the positive impact on sales and visibility becomes more and more evident over time. At the same time, we are witnessing a real expansion of the influence industry, with a professionalization of all the professions surrounding it. The arrival of new brands and the emergence of new social networks are completely changing the rules of the game, forcing players in the sector to constantly reinvent themselves.

How do you imagine the evolution of collaborations in 1 year?

In one year, I foresee a clear increase in influence campaigns on various social networks, with particularly marked growth on TikTok. I also expect these campaigns to become more and more innovative, partnering with creators for collaborations that go beyond simple ads. I'm talking here about a real ambassadorial role, placing certain creators at the very heart of certain brands' marketing strategies. Additionally, I foresee a rise in image awareness among influencers, with the latter opting more for collaborations with companies whose ethics and transparency are at the heart of their concerns.