THE PROGRAM
NEW - The “Experts” industry track and its international component
A track dedicated to influence experts or professionals already well advanced in the practice of influence. Keynotes, fireside chats, panels and concrete case studies will give the most advanced among us the opportunity to measure themselves against the best in the field, and to learn from their peers. On stage or in the auditorium, experts will have the floor to show, tell and challenge their results as well as their convictions and ideas.
The Expert Track will also include sessions dedicated to European best practice in influencer marketing. Experts from all over the world, including Germany, the UK, Spain, Italy and the Nordic countries, will be on hand to share their practical experience through case studies, to learn from each other and offer a comprehensive overview of the best in Europe.
The creator track:
A track dedicated exclusively to content creators. Panels, testimonials, real-life case studies, successes and failures, practical advice and in-depth discussions on the specific challenges faced by all creators, whatever their sector, follower count or engagement rate. Leading content creators will share their experiences, stimulating workshops will enable knowledge sharing, and master classes will provide concrete tools for improving the quality and reach of your content, as well as audience engagement.
Creator master classes:
In-depth educational sessions for content creators, hosted by leading influencers. These master classes will provide in-depth knowledge, strategic advice and best practices for excelling in the field of digital creation. These master classes are taught by our partners, institutions or associations, who are authorities in digital creation and offer creators a legitimacy that is much appreciated by brands and the general public.
NEW - The exhibition area connected to the “Experts” industry track:
After the Palais Brongniart, which marked our first edition, we have chosen the Palais des Congrès de Paris to give us the means to achieve our ambitions for a second, even bigger edition. The Palais des Congrès, specially designed for trade shows, will ensure optimum flow between the conference zones, workshops and business meetings, and the exhibition zone, where brands and designers will be able to discuss their services, products and missions with you, and attend live demonstrations. The exhibition area will be the focal point of the event, putting you right at the heart of the traffic.
NEW - Doubling the number of Workshop areas:
Practical sessions designed specifically for brands on the one hand, and creatives on the other, offering concrete advice, interactive demonstrations and in-depth discussions so that everyone can develop their skills and knowledge. One of the most effective formats for generating quality leads. Our first edition confirmed this once again. So we're opening a new hall in 2025.
NEW - Networking events:
To create a dynamic atmosphere and encourage informal encounters above all else, we're enriching the day with several networking events: lunches and coffee breaks are designed to encourage the flow of people around the exhibition area, maximizing opportunities to meet new people. In addition, gamification systems will be set up to reinforce interaction on the show floor between brands, designers, agencies and market solutions. Designed to orient brands on the stands. In particular, these devices encourage exhibitors to make contact.
NEW - Ultra-targeted One-to-One meetings
One-to-one sessions for personalized exchanges between brands, agencies, creators and solutions, to maximize partnership and collaboration opportunities. Following positive feedback from our 2024 exhibitors, we are emphasizing this format with a better qualification of decision-makers and a precise definition of their needs (budget/type of need/temporality...). Transparent information and optimized matchmaking ahead of the event will ensure better-targeted meetings. A new digital application will provide exhibitors with even more connections before and during the event. A Top Exec program, refocused on decision-makers with concrete budgets for 2025, will reinforce an offer resolutely geared towards quality lead generation, the DNA of Followme and ValueXchange.
VIP Lounge open to exhibitors and VIP guests:
An area dedicated to VIPs (brand specialists or decision-makers who invest in influencer marketing), at the heart of the show, will offer a comfortable setting for more informal discussions, networking meetings and collaboration opportunities. A workspace will be available for professionals whose schedules require them to work remotely at certain times of the day without leaving the show. The VIP area will also be available to exhibitors, once again to encourage networking.
