EXPERT INDUSTRY TRACK
Case studies and benchmarks:
- Benchmarking: influential campaigns that made their mark in 2024: analysis of success factors (Zara, Action, Ikea)
- Case study: How Maybelline won over Gen Z through influence
- From storytelling to conversion: best practices for maximizing campaign ROI with Disneyland Paris
- Influence for brand reputation: case studies and feedback (L'oréal & Netflix)
- Case study: How to measure the long-term impact of an influencer campaign (Polène Paris)
Innovations and trends :
- Influence in the metaverse: opportunities and challenges for brands (Ubisoft, Discord)
- AI and influence: how artificial intelligence is transforming content creation (Claude & YouTube)
- Social commerce: the latest trends and the most promising use cases (Facebook, Maison du monde, Aroma-Zone, Kiabi)
- Virtual influencers: a new Eldorado for influencer marketing (Arvi le renard bleu, Noonoouri)
- Personalization on a grand scale: how to create unique experiences for each consumer (Sephora)
Challenges and solutions :
- Influencer fraud: how to detect and protect against it (Lacoste, Louis Vuitton, Dior)
- Measuring the environmental impact of influencer campaigns: challenges and solutions (Publicis, Polène Paris)
- Crisis management: how to react effectively when a campaign goes wrong (Shein France)
- Influence in a post-cookie world: what are the alternatives for targeting your audience?
NEW - Best practices from the European landscape:
Through an overview of the major European markets (Germany, UK, France, Italy, Spain, Belgium & Nordic countries), we will study the specific features, strengths, weaknesses, networks, creators, formats, kpis, budgets and strategies of each.
