CREATOR TRACK
Nano, micro, macro and mega-professional content creators, or those on the verge of becoming so, can attend the track dedicated to them. Experts & accomplished content creators delivers the ultimate toolbox to make you an accomplished creator and entrepreneur. By 2025, every creator will need to justify a minimum engagement rate and number of followers to participate in Followme.
Mastering the fundamentals
- Building a strong, enduring personal brand
- Creating engaging content: the keys to success
- Monetize your influence: the different sources of revenue
Professionalization
- Negotiating partnerships: the keys to win-win collaboration
- Managing your community: tools and strategies for creating links
- Developing your creativity: techniques for standing out from the crowd
Current trends
- Metavers and influence: what opportunities?
- Live shopping: how to sell live and connect with your community
- NFTs and influence: a new way of monetizing content
Practical workshops
- Creating an effective content plan
- Mastering video editing tools
- Developing your presence on TikTok
Feedback on the best 2025 collaborations
- Nano-influence: from dream to reality, the journey of a nano-influencer at Naturelle (Ex: Léa, from @leaslittleworld, and her adventure with the organic cosmetics brand “Naturelle”)
- Micro-influence: micro but powerful, how I impacted CuisineZen (Ex: Thomas, from @thomascuisine, and his collaboration with the “CuisineZen” household appliances brand)
- Macro-influence and major campaigns, behind the scenes of a successful collaboration with Wanderlust (Ex: Chloé, from @chloetraveller, and her partnership with tourism brand “Wanderlust”)
- Mega-influence and responsibility: my experience with SportyWear (Ex: Lucas, from @lucasfitness, and his involvement with sports brand “SportyWear”)
Tomorrow's challenges
- Responsible influence: challenges and opportunities
- The mental health of influencers: how to preserve your well-being?
- The future of influence: what prospects for creators?
