PRESENTATION
Editorial
Influence at its zenith, with growing maturity and ambitions!
The first edition of Followme, in November 2024, was hailed as a real success, confirming the need for a unifying event for the entire influencer ecosystem. By bringing together brands, agencies, creators, platforms and the entire ecosystem, we demonstrated the vitality and maturity of this sector. This first edition has laid the foundations for a must-attend event for all those wishing to understand, master and develop their influencer strategy.
It's clear that influencer marketing will evolve significantly in 2025. Over 70% of brands expect to increase their budgets by between 10% and 49%, while 70% plan to increase the number of creators with whom they collaborate by 2025*.
This rapid growth will be accompanied by numerous changes: new formats, emerging platforms, stabilization of costs, emergence of nano and micro-influencers, more advanced selection of content creators and evolving remuneration models for better ROI... In this constantly evolving context, it is essential for brands to adapt and explore new opportunities to remain competitive in the influencer marketing landscape.
It's with this in mind that we've designed Followme, and even more so this second edition, based on feedback from our exhibitors, visitors and partners. Whether influencer, marketing, communications and press professionals or content creators, this year more than ever, our strength and mission will be to develop tailor-made formats and tools to put you in personalised contact with the most relevant profiles and enable you to discuss your respective challenges in concrete terms. The 2ᵉ edition of Followme promises an over-vitaminized opus with even more sales and marketing opportunities, a decidedly festival atmosphere, and a host of surprises to discover!
See you on November 3 and 4 at the Palais des Congrès in Paris.
Followme in figures
Days
Attendees
Exhibitors
Workshops
Tracks
Speakers
The event
Followme is the flagship event that brings together brands, agencies and creators to celebrate influencer marketing and digital creation.
The European trade show for influencer marketing and digital creation offers an exclusive showcase for European agencies, platforms, service and product providers to showcase their expertise, community, services and products.
By bringing together brands and creators from every country, sector and topic of predilection, from beauty to lifestyle, food, family and travel, Followme creates all the conditions to encourage the most personalized encounters in line with each individual's needs.
Representatives of major brands, the industry's top agencies, the biggest platforms, numerous suppliers and partners, as well as creators (nano, micro, macro or mega), all converge in one place to explore the opportunities and challenges of influencer marketing.
Followme is the place to be if you want to decipher the winning strategies of influencer marketing through contact with the best.
Exhibitors, sponsors and visitors alike will experience the event through a variety of formats, from workshops and conferences to lunches, events and business meetings, all designed to provoke the encounters that will take you to the next level.
