EXHIBITING PLAYERS
Influence and Content Creators
- Influencer platforms: Solutions for managing influencer campaigns (TikTok, Instagram, YouTube, Twitch).
- Influencer agencies: Agencies specializing in brand-influencer relationships.
- Influencer management tools: Platforms for selecting, briefing and analyzing influencers (influencer CRM).
- Influencer analytics & ROI: Solutions for measuring the performance of influencer campaigns.
Social Commerce and Direct Sales
- Live shopping solutions: Platforms for organizing live sales.
- Shoppable content: Tools for integrating shopping functionality into content.
- E-commerce plugins for social networks: Connectors for Shopify, WooCommerce, etc.
- Integrated payments: Payment solutions for purchases on social networks.
- Logistics and fulfillment: Specialized services for the delivery of social commerce orders.
Augmented Creativity and Immersive Content
- Content creation tools: Video, photo and graphic editing solutions for social networks (Canva, Adobe Express).
- Immersive technologies: Solutions for augmented reality (AR), virtual reality (VR) and interactive filters.
- AI-Generated Content: AI tools for creating visuals, videos or text (e.g. DALL-E, ChatGPT for content).
- Interactive storytelling: Tools for creating interactive narrative campaigns.
UGC and Co-Creation
- Co-creation platforms: Solutions enabling brands to collaborate with their communities (content crowdsourcing).
- UGC Management: Tools for collecting, moderating and distributing user-generated content.
- Participative campaigns: Solutions for organizing UGC contests and challenges.
- UGC rights and licenses: Tools for managing user content rights.
Data, Performance and Analytics
- Campaign analysis tools: ROI measurement for social commerce and influencer campaigns.
- Social listening: Solutions for monitoring mentions and trends on networks.
- CRM and customer data management: Platforms for centralizing and exploiting customer data from social networks.
- Advertising optimization: A/B testing tools and social ad optimization.
Ethical and Sustainable Marketing
- CSR strategies in influence: Agencies and tools for responsible campaigns.
- Employer branding & advocacy: Solutions for mobilizing employees as brand ambassadors.
- Green content : Platforms dedicated to the production of eco-responsible content.
New Channels & Multiplatform Experiences
- Emerging platforms: Solutions dedicated to new networks (BeReal, Threads, etc.).
- Omnichannel: Tools for managing synchronized campaigns between social networks, e-commerce and points of sale.
- Immersive in-store experiences: Phygital and social integration solutions for physical points of sale.
Exhibit on Followme
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